Designer, former digital marketer, and your new personal cheerleader on Instagram.

It's nice to meet you!

I'm Ariel.

Hi there!

My mission is to empower women who are trying to make this world a better place
in whatever way that they do - 
by providing them with the tools they need to succeed in the online space.

I ended up here because of a string of jobs that left me unfulfilled, anxiety-ridden on Sunday nights, and uncharacteristically pessimistic about the future.

It was always the same thing: I’d land a new job, love it for the first 2-3 weeks, and then excuse myself to the office washroom so I could sit in the stall and wonder to myself, “what the [bleep] have I done?” 

My last job was what finally did it for me. 

I had always craved the freedom of self-employment, but my eyes had been opened to the harsh realities of what not going for it could mean: a life of not living by my values, less-than-ideal work environments, and standing in the produce aisle trying to decide if I could afford an avocado toast addiction and still make rent. 

Once I decided that I was done trying to force myself into a reality that I just didn't want, I left my job and started Design Nook from the orange couch in my living room. 

With my business, I finally found my little corner of the internet that I felt good in.

Fun fact - that’s why I named it
“Design Nook”.

Now my goal is to help you do the same.

I’m not just here to design a brand or a website that you’re proud to put in your Instagram bio, but to be your virtual bff and cheer you on as you chase your dreams too. 

So, how did I get here?
I'll give you the cliff notes version:

My story

Today I get to work with amazing, passionate, purpose-driven clients and I couldn’t be happier.

See for yourself:



Star Sign:



Fav Food:

When I'm not working:

Drink of choice:






Reading at a cafe



Trying new cuisines #foodie

Do we have anything in common?

the quiz / just for fun

Let's stay in touch

Let's stay in touch

Follow along on Instagram