I'm Ariel. I'm a designer, former digital marketer, and your new personal cheerleader on Instagram.
Nice to meet you!
My mission is to empower women who are trying to make this world a better place
- in whatever way that they do -
by providing them with the tools they need to succeed in the online space.
I ended up here because of a string of jobs that left me unfulfilled, anxiety-ridden on Sunday nights, and uncharacteristically pessimistic about the future.
It was always the same thing: I’d get a new job, love it for the first 2-3 weeks, and then excuse myself to the office washroom so I could sit in the stall and wonder to myself, “what have I done?”
My last job was what finally did it for me.
I had always craved the freedom of self-employment, but my eyes had been opened to the harsh realities of what not going for it could mean: a life of not living by my values, less-than-ideal work environments, and standing in the produce aisle trying to decide if I could afford an avocado toast addiction and still make rent.
Once I decided that I was done trying to force myself into a reality that I didn't want, I left my job and started Design Nook from the orange couch in my living room.
With my business, I finally found my little corner of the internet that I felt good in.
Fun fact - that’s why I named it “Design Nook”.
Now my goal is to help you do the same.
I’m not just here to design a brand or a website that you’re proud to put in your Instagram bio, but to be your virtual bff and cheer you on as you chase your dreams too.